Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.
Our technically advanced sports equipment, footwear, apparel and accessories improve performance and increase the enjoyment of sports and outdoor activities.
Our business is balanced through our broad portfolio of sports and products and a presence in all major markets. The offering of sports equipment, apparel, footwear, and accessories covers a wide range of sports, including tennis, badminton, golf, American football, soccer, baseball, basketball, alpine skiing, snowboarding, cross-country skiing, cycling, running and hiking.
We sell our products directly to consumers through brand stores, factory outlets, and e-commerce and through trade customers in sporting goods chains, specialty retailers, mass merchants, fitness clubs, and distributors. Amer Sports’ own sales organization covers 34 countries.
Amer Sports’ strategy emphasizes excellence in consumer-centric product creation. Through continuous research and development, Amer Sports seeks to develop new and better sporting goods that appeal to consumers and its trade customers. Products are designed to improve the performance of athletes, help them achieve their goals, and provide them with more enjoyment from their activity of choice.
Amer Sports became a privately owned company in September 2019 as the company was acquired by an investment consortium consisting of ANTA Sports Products Limited, FountainVest Partners, Anamered Investments Inc., and Tencent Holdings Limited.